Kick start your marketing while being bootstrapped - using SEO
Published in 2011, this chronicle by @craigkerstiens details the mechanics of building a profitable, self-funded business without venture backing.
Core Principles for Independent Builders:
Charging customers from day one acts as the ultimate filter for building software that solves genuine, high-urgency problems.
Keeping fixed overhead low and leveraging lean infrastructure allows founders to stay alive until market tailwinds kick in.
Small, repetitive improvements in customer retention and conversion rates yield massive returns over multi-year horizons.
Community Debate Themes:
The community focused on B2B customer acquisition channels, cold email vs SEO distribution, and balancing full-time employment with side-project development.
CATEGORY Bootstrapping & MRR →
HISTORICAL ERA Web 2.0 Genesis (2007–2013)
COMMUNITY SCORE 15 points
TOTAL DISCUSSIONS 5 comments
I believe the big three search engines (Google, Yahoo, Bing) have been ignoring meta keywords for years now.
link: http://googlewebmastercentral.blogspot.com/2009/09/google-does-not-use-keywords-meta-tag.html ↗
SEO is killing the internet. Seriously, guys, even though you can fuck with search engines, you should not.
Google is shutting you guys down already, and will be doing more soon to eliminate this spam.
A more accurate title would be "SEO 101".