What we learned on our journey to $10k MRR
Published in 2021, this chronicle by @dmytton details the mechanics of building a profitable, self-funded business without venture backing. Key verified financial milestone: $10k MRR.
Core Principles for Independent Builders:
Charging customers from day one acts as the ultimate filter for building software that solves genuine, high-urgency problems.
Keeping fixed overhead low and leveraging lean infrastructure allows founders to stay alive until market tailwinds kick in.
Small, repetitive improvements in customer retention and conversion rates yield massive returns over multi-year horizons.
Community Debate Themes:
The community focused on B2B customer acquisition channels, cold email vs SEO distribution, and balancing full-time employment with side-project development.
CATEGORY Bootstrapping & MRR →
HISTORICAL ERA Pandemic Bubble (2020–2022)
COMMUNITY SCORE 5 points
TOTAL DISCUSSIONS 0 comments
I've been using Plausible on https://console.dev ↗ for 2 weeks now and will be paying once the trial ends. The UI is very straightforward and it makes it easy to see the key stats: visitors, popular pages, referrers, and goal tracking. We really don't need anything else and Plausible's reasonable, privacy-first approach to how they implement tracking[1] fits our philosophy. Google Analytics supports Google's mass tracking and I like the fact I have the option to run Plausible myself if I want.
Since our site is deployed on Cloudflare Workers, I had tried Cloudflare's Privacy Analytics but the dashboard data retention of just 1 week is insufficient. And unless you use their beacon, the network stats seem completely inaccurate.
[1] https://plausible.io/data-policy ↗